Showing posts with label Coffee. Show all posts
Showing posts with label Coffee. Show all posts

Tuesday, March 6, 2012

The Coffee Shop Business

It was not my dream to own a fucking coffee shop. It was not my dream to see my fucking town—my beautifully simple town—turn into a fucking tourist trap.
I have lived in Goa for all 42 years of my life, and I have watched the trash, both literally and figuratively, from the rest of the world come in and pollute my home. Goa is not India, Goa is Goa. We didn’t want the Portuguese to leave, we liked what we had going; we had a perfect blend of Mediterranean simplicity and South Asian wisdom.  Now it’s a bunch of fucking Indians and Russians and whoever else on holiday dirtying our beaches with plastic bags and semen.  My kids can’t even ride their bikes on the street, like I did, without running the risk of some coked up, tripping, novice motorbiking piece of shit running them over .
My family sold our cashew farms, in part because of me. I didn't want to be a farmer and my dad knew it; I wanted to be a business man. I wanted to jet around the world, adorn my body with precious metals, and fuck lots of white women, all of which require a lot of money—more than cashews can provide. Now, instead of lamping in the Hamptons and falling in love in Paris and Moscow, I am selling coffees to Indians and foreigners at prices that equate to daily wages a block down the street.
I make enough to drive a decent car and keep my family in utilities, but I will never get over the fact that I have failed as a business man; I have not, and never will, achieve my dreams.
A commercial came on this morning that ruined my day. It was for Tata cars, or Kingfisher Air, or Johnson and Johnson—I can’t remember; but it featured a father working in Dubai and face chatting on an iPad with his 9 year old son. First of all, I want to be working in fucking Dubai; second of all, all I have is a fucking daughter, and she is so fat and ugly that I am probably going to have to spend half my bank account to get somebody to marry her; and thirdly, I was an early adopter, and my fucking iPad 1 doesn’t have video chat capability.
I thought about this while I had my morning tea, I thought about this on the drive to the coffee shop, I thought about this as I walked into the colorful and joyous hell hole I was the owner of.
And now this fuckhead waiter’s drawer is 200 rupees short.
I visit my place twice a week, and make sure the numbers are what they need to be; they are pretty good this week, but this motherfucker has somehow lost almost 2 coffees worth of rupees in the 2 hours the store has been open.
I can’t hold it in, plus I pay more than anybody else around so I can get away with letting loose on my workers. I scream at him. I call him a piece of shit peon. I call him the laziest Indian alive. I say his mother did a shit job of raising him. I say his father set a bad example for him. None of these words are making me feel better, though; the rage is still boiling up in me. I grab his arm and squeeze; he jumps back. I almost slap him. I have to keep my cool though, the foreigners are all looking now. I tell him to go to the utility closet. He doesn’t want to. I threaten to fire him. He contemplates this and ultimately hangs his head and drags his feet towards the closet.
I follow afterwards, put him over my knee, and spank the fuck out of him. For about 3 minutes I channel all the rage inside me into the palm of my hand. By the end of the spanking session I feel much better, and I feel as though I can make it at least one more week in the coffee shop business.

Tuesday, January 10, 2012

Picking Coffee in Salento, (with a step by step of the coffee process)


One little window of good weather in Manizales. This is the main
drag of town, which goes along the top of a mountain ridge.

Manizales was allegedly supposed to be a hip college town with many beautiful sites and a notable nightlife. The upside was that our big hotel room cost us 12 dollars a night, the downside was that it was raining the entire time we were there and the college was on a break, leaving the bars pretty much dead. For 3 days straight, we would wake up, secure breakfast, put on our walking shoes, and then a torrential downpour would ensue. This made for lots of time watching movies on the two (2) American movie stations in English. We couldn’t even score drugs because the nightlife was back at their padres’ houses for the week—we tried once, but the guy never showed up and we ended up waiting on a quiet side street for 30 minutes to no avail. On the third day, we decided enough was enough…
Four hours and two small buses later we were in Salento, a tiny little coffee town with a population of about 4,000. It was much like the little agricultural towns (of probable fantasy) I envision to be in the rolling hills of Oregon and California; it seemed like there was a common agreement that no one was going to work too hard, no one was going to walk too fast, and no one was going to give someone else trouble for partaking in a doobie. For lodging, we decided to go with the Lonely Planet pick, The Plantation House. It was a bit out of town, at least 7 or 8 minutes from the town square (‘far’ by local standards).
The Lonely Planet had deftly reported that the Owner was English, and after seeing his wife, who was a smoking hot older Colombian woman, we figured he’d be a dashing James Bond type Londoner, complete with a popped collar on his custom tailored trench coat. He turned out to look more like a grody version of the old guy from Jurassic Park. Picture Dr. Hammond, less a cane and even-growing facial hair, with the addition of about 35 shades of yellow on his teeth and a strange conversational mannerism that teetered between a stutter and a drawn out ‘um.’
This description may be peppered with bias and envy though, because he is living the dream (my dream). He bought a small coffee farm, which is 7 hectares by satellite, but situated on high sloped hills, so the amount of land which he is being taxed for is actually about half of what he actually has. It had just switched to organic (read much less efficient) when he bought it and was operating at a total loss, so he likely got a good deal. He turned the farm house into the first building of his hostel, and then bought the neighbors out, creating an impressive compound of gringo-sanctuary. He employs some of the local teens and older guys to work the farms and hostel, and sells about half of the coffee produced; the other half is consumed in the hostel, by the workers, and other locals in the favor of the Jurassic Park guy. Three times a week he would give a lecture on the economics and history of coffee farming
Hot wife, check; favor from the locals, check; a renewing audience to BS to, check; new and sometimes interesting world travelers coming in every day, check; boo coos of organic coffee, check. Not too shabby ol’ chap…
The view from our window... you can't put a price on this kinda beauty, but the room cost 8 bucks per person.

They have also cooked up an ingenious scheme for labor. Any gringo can work from 7:30 in the morning to noon at the coffee farms, doing repetitive, semi-arduous labor with the teens he employs, in exchange for a set lunch brought down to the farm (valued at about 7,000 pesos, or 4 bucks). Brilliant… folks from London, Switzerland, Norway, and other spots where a hamburger will run you 20 dollars, all working for less than a dollar an hour. The gringos don’t feel ripped off at all, however. For once we are getting to do something and not have to pay for it, and we're getting an ‘authentic’ coffee picking experience.
From about 8:30 to 10:30 we went around with big baskets strapped to us, picking the red, semi-red, and brown coffee berries off the trees. It was actually loads of fun, it definitely appealed to the inner hunter-gatherer. The idea of picking berries for hours got even better when a distinct smell and plumes of smoke started coming up from where the real employees were…
What the bosses don’t know, and what we were later told to keep privy about, was that every one of the employees we were picking coffee with was holding, hardcore holding. Not the holding that a 45 year old does at a Tom Petty concert when he sneaks a doobie in to spark up during Last Dance, we are talking the holding that a self-respecting high school pot dealer would have with him on 4/20 at the movie theater. I was elected to break the ice with them and see if we could join their silent reggae session. Instead of passing me the joint he had, Alonzo reached into his fanny pack. While I thought the fanny packs they had might have important work papers, or cell phones, or wallets, or even a Colombian ID… nope, just copious amounts of the finest Mary Jane in town. I suppose they did have work papers, but all of which were of the rolling nature. He put a handful of the leafy substance in my palm and handed me 5 rolling papers—being used to paying for everything I asked how much, and he shook his hands as to say ‘on the house.’
We edged our way up the hill, singing songs and joking, occasionally picking a few berries here and there. My guess is that the 5 of us picked about half the amount the 3 pros did, but at least we had a good time doing it. As the midday sun started coming out they said the work out here was over. We didn’t want to go, we were all enjoying this leisurely manual labor, but we found that even more leisurely work awaited us.
Next we shucked beans for another hour while guzzling down fresh coffee and riding out our stoning from earlier. This is the part of the process after the berries are de-seeded and the seeds are left out to dry, the husks are removed by hand and with a sifter and the beans are then roasted to the familiar dark brown color you see when you open your sealed bag from the grocer. Our ‘free’ lunch came and we chowed down, after we were invited to go enhance our hunger with the locals, that is. Here is a rough idea of the process we learned in a single morning's work:
Step 1: Baby coffee beans, built by adding coffee berries and dirt with  water and sunlight.


Step 2: Big coffee plants, made by letting baby coffee plants grow for a while.

Step 3: Picking, red means go, yellow means maybe, and green means no.
Step 4: This machine takes the fleshy and sour outer part of the berry off, leaving a white seed (this becomes the coffee bean!).


Step 5 and 6: After the inner seed is left to dry for a week, the outer layers are peeled off, because they taste bitter  and burn during roasting.

Step 7: All those shucked, dried, and reshucked seeds get put in a big ol' pan for roasting.

After a few hours of frequent stirring, we now have something that resembles what you get in a store!
In the 2 hours of work we did in the fields, including that of the pros, we picked (optimistically) 5 pounds of coffee once the berries were all dried, husked, and roasted. This is B-grade coffee as well; coffee totally unfit for the likes of an American Quizinart or K-cup—it tasted great to me; the beans just weren’t as plump as those from your typical bag of Eight O’ Clock. After the farm, the finished product gets shipped to the states, packaged, shipped to grocery stores, and sold for 8 dollars (4 when on special) a pound. Our day’s work would equate to 3 to 6 or so bags in total, and our coffee wasn’t even export grade. So, ipso facto, this leads me to believe that either someone on the coffee supply chain is getting heavily subsidized or thoroughly screwed in this ordeal (or maybe a bit of both).